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The Australian General Practice Landscape report

Trends, challenges and opportunities.

The Australian general practice sector is at a crossroads, shaped by workforce challenges, financial pressures, and shifts in patient expectations. Our free report provides a detailed analysis of these issues, equipping you with the knowledge to stay informed and make strategic decisions.


General practice forms the foundation of Australia's healthcare system, delivering millions of consultations each year. As the sector navigates unprecedented challenges, staying informed is vital for effective decision-making, whether you're a practitioner, policymaker, or investor.

Download the report

Navigate the evolving world of Australian general practice

Our free report provides a detailed analysis of the workforce challenges, financial pressures, and shifts in patient expectations that shape the sector. Explore key market trends and discover strategies to enhance your practice’s profitability and compliance with evolving regulations.

Market dynamics

Gain a clear understanding of the latest trends, opportunities and innovative business models reshaping general practice in Australia.

Workforce insights

Explore data on workforce shortages, demographics, and the unique challenges faced in both rural and urban settings, enabling you to strategise effectively.

Financial analysis

Understand the financial implications of current bulk billing practices and revenue models, empowering you to optimise your practice’s profitability.

Why download this report?

This comprehensive report offers data-driven insights into the challenges and opportunities facing general practice in Australia. With its clear, factual reporting, it is designed to help stakeholders understand the changing landscape and plan for the future.

Key features

Workforce analysis, including demographics, shortages, and retirement trends.

Detailed financial insights, including revenue models and operational costs.

A breakdown of the regulatory environment and its implications for practices.

Practical insights into adapting to technological change.

An overview of patient access trends and evolving expectations.

Download the report


Who should read the report?

This comprehensive report provides essential insights into the evolving general practice sector in Australia. With its focus on data-driven analysis and actionable information, it is an invaluable resource for those looking to navigate the challenges and seize opportunities in this critical area of healthcare.

Practice owners & managers

Practice owners & managers: read how industry changes affect practice operations and profitability.

Healthcare policy makers & researchers

access in-depth data to inform strategies and policies.

Healthcare professionals

Understand financial and workforce trends shaping your career or business.

Investors & entrepreneurs

Identify areas for innovation and growth in a dynamic healthcare sector.

Industry suppliers & service providers

Gain a clearer picture of practice needs and sector challenges.



Discover insights to drive strategic decisions

Strategic planning

Workforce management

Financial performance

Gain an understanding of the shifting dynamics in general practice, including workforce trends, funding challenges and emerging opportunities. Leverage data-driven insights to inform long-term strategies and adapt to an evolving primary care landscape.

Explore key workforce challenges, including GP shortages, part-time work trends, and gender disparities in practice ownership. Use this data to develop strategies for recruitment, retention, and optimising service delivery across rural and urban areas.

Evaluate financial benchmarks in general practice, covering revenue models, bulk billing decline, mixed billing growth, operational costs, profitability metrics, and emerging financial strategies to sustain long-term viability and improve service delivery.

Regulatory environment

Corporate ownership trends

Barriers to entry

Stay updated on regulatory changes and their implications for practice operations, covering Medicare reforms, payroll tax considerations, privacy regulations, and compliance standards essential for ensuring financial sustainability and strategic long-term decision-making.

Explore the growing influence of corporate ownership, including consolidation trends, economies of scale, operational efficiency improvements, and the implications of shifting from independently owned to corporate-managed practice models.

Understand challenges new entrants face in general practice, including capital requirements, regulatory compliance, competition from established practices, technological demands, brand development, and workforce availability in both rural and urban settings.

The report is free of charge to Australian-based organisations. It will be updated from time to time and we will notify you when updates are available.

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